Communications Department

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The Communications Department plays a vital role in fostering trust, transparency, and connection between MCSD and its stakeholders to ensure all communications are clear, consistent, timely, and aligned with the district’s mission and strategic priorities.

Core Functions

1. District-Wide Communications Strategy
The department manages key messages, coordinates communication campaigns, and provides leadership in emergency situations.

2. Content Creation and Media Management
The department creates, curates, and manages content across multiple platforms. This includes newsletters, press releases, video messages, and storytelling efforts celebrating what makes MCSD unique.

3. Digital & Social Media Presence
The department oversees the design, functionality, and content of the district’s website and social media channels.

4. Community Engagement and Outreach
Strengthening relationships between the school district and parents, students, community leaders, and local organizations is a priority. The department leads efforts to engage families and the broader community through events and outreach campaigns.

5. Media Relations and Coverage
The department manages the district’s relationships with local, regional, and national media outlets. It coordinates media coverage of district initiatives and events, while ensuring accurate and positive representation of MCSD.

6. Executive Leadership Support
The department provides strategic counsel on district-wide initiatives and decision-making processes as a member of the Superintendent's Executive Cabinet.